Domainate

Applications for the new top-level domains opened up on January 12th, marking an unprecedented time in domain history. Currently, there are just over 300 total extensions and only 23 global TLDs (though some country-code extensions are globalized). This round of applications may involve hundreds if not thousands of applicants, and most who apply for their own extension will likely get it, possibly hundreds starting next year and thousands over time.

That said, there’s been a lot of misinformation, mostly about the costs involved. In the past, I’ve mentioned many costs that had generally not been taken into account by most mainstream media articles regarding the new TLDs. They usually focus only on the $185,000 application fee, and the infrastructure and marketing costs to launching and operating a new extension are each more than that.

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